WeekenderBrands Ltdparent company.

Brief · the corporate bit Weekender Brands Limited is a UK private limited company, incorporated 2024, headquartered in Reading, Berkshire. We are the parent and merchant-of-record for both stores below. No external investors, no franchise, no chain — just a small team that runs the brands directly.

Brief · what we sell Squad Society is our consumer-facing brand, fully owned by Weekender Brands Ltd — personalised themed-event apparel for groups, designed and shipped from the UK.

Brief · what we are not We need to be clear: Weekender Brands is an independent retailer. We have no licensing, partnership, ownership or operational tie to any holiday-park operator, venue, or event organiser referenced on our stores. Where we mention specific events, we do so descriptively — to help customers find the right outfit.

Brief · how your order gets here Squad Society is 100% personalised. Every piece is produced on demand by our UK print-on-demand fulfilment partner after you order — nothing warehoused, nothing generic, no middlemen.

Brief · which inbox to use Different enquiries, different routes — we read every one. Customer orders go to the standard hello@ inbox; group / press / partner enquiries below have dedicated routes for faster triage.