We Love The 70s Big Weekender
Your independent guide to We Love the 70s: what to wear, how to plan your group and where to check current dates and line-ups. Start with the music, then put together a personalised look for your squad.
Updated 17 September 2026. Independent planning and outfit guide from Squad Society. We are not affiliated with Butlin’s. Dates, performers and facilities can change; check the official links for your own booking.
Quick answer: We Love the 70s is a Butlin’s adults-only break. Check your exact resort, arrival date and line-up on the official event page, then use this guide to plan your group’s outfits.
We Love the 70s 2026 —
Everything You Need to Know
We Love the 70s brings music fans together for a three-night adults-only break. Choose your event date and resort on the official website, then plan a comfortable outfit that suits the music. The ideas below range from full themed looks to personalised group T-shirts.
We Love the 70s — dates, resorts and line-ups
Planning your We Love the 70s break in 2026 or 2027? Use Butlin’s official We Love the 70s page to choose your resort and arrival date. Confirm the actual event, accommodation and line-up before you book: the programme differs between breaks.
See the official 2027 programme · Check arrival information and entertainment guides
70s Outfits —
The Outfit Playbook
We Love the 70s actively encourages dressing up to the theme — Butlin's describe it as "wholeheartedly encouraged." The crowd commits fully. Here are the looks that land.
Personalised 70s Squad Tees
The smartest group move — matching personalised tees with names, nicknames, or 70s alter egos. Works across all three days, comfortable for the Reds dancefloor, and makes your squad instantly recognisable. Bold retro typography in amber and brown looks the part.
Shop 70s Squad Apparel →Full Glam Disco
Sequin jumpsuits, platform heels, afro wigs, and as much glitter as you can physically apply. The ABBA end of the 70s spectrum — guaranteed to own the dancefloor and the photos. Assign gold vs silver across the squad.
Glam Rock
Slade, T. Rex, David Bowie, Sweet — stack-heeled boots, satin shirts, feather boas, and face glitter. The UK glam rock look is perfectly suited to a We Love the 70s crowd. Bowie lightning bolt face paint is always a winner.
Bay City Rollers
Tartan trim, flares, and white satin. The BCR look is one of the most recognisable 70s group outfits at Butlin's — especially with Bay City Rollers on the actual lineup. Full group commitment optional but highly recommended.
70s Bohemian
Maxi dresses, floppy hats, fringe vests, and chunky jewellery. The festival-era 70s look — Fleetwood Mac, Joni Mitchell, free-spirited and effortlessly photogenic. Works particularly well for mixed or all-female groups.
Boney M
Take inspiration from Boney M’s stage style: coordinated bold colours, statement accessories and a shared 70s palette. Treat it as an outfit theme rather than a promise of a particular performer on your date.
70s Cop Show
Starsky & Hutch, The Sweeney, Kojak — leather jackets, wide-collared shirts, and attitude. An underused group look that's instantly recognisable, easy to execute, and comfortable all weekend. Works brilliantly as a pairs or small squad look.
Pure Flares & Platforms
Sometimes simplest is best — wide-leg flares, a bold print shirt or blouse, and platform shoes. The foundational 70s look. Easy to execute at any budget and works for any group size. Everyone does their own thing but reads as one cohesive era.
Going as a Squad?
Personalised 70s squad tees with everyone's name, nickname, or 70s alter ego — one order, every item different. Allow an estimated 2–3 working days for printing, then 3–4 working days for UK delivery. These are estimates, so leave extra time before your trip.
Planning your weekend
Plan around your must-see acts
Save the programme for your specific break and agree a meeting point with your group. Allow time to move between venues; do not assume a performer plays the same room or time at every resort.
Book the extras you actually want
Activities, charges and booking requirements vary. Check Butlin’s activity booking guidance before committing the group to brunch or daytime plans.
Dress for dancing
Use layers that are easy to remove, choose shoes you can dance in and keep a spare T-shirt for later. A coordinated colour palette gives the group a shared look without making everyone wear the same outfit.
What to pack
- Photo ID for each guest, booking details and your confirmed arrival instructions.
- Comfortable shoes, a warm layer and a weatherproof outer layer.
- Your themed outfit, a spare T-shirt and any accessories you have checked against venue rules.
- Phone charger, power bank and a saved copy of key booking details.
- Any personal medication and essentials you normally travel with.
- Swimwear if you plan to use the pool; check sessions and locker arrangements for your break.
Personalised for your group
Pick your design, choose each person’s size and check the live preview before saving. The squad builder keeps personalised T-shirts together so the organiser can review names and sizes before paying.
Allow an estimated 2–3 working days for printing, then 3–4 working days for UK delivery. These are estimates, so leave extra time before your trip.
Personalised T-shirts for We Love the 70s
Start with a design that suits the weekend. Each person can have their own name and size.
- Stay Groovy Disco BallChoose your colour and size, then preview your personalisation.
- Born in the 70s ChromeChoose your colour and size, then preview your personalisation.
- Back to the 70s WarpChoose your colour and size, then preview your personalisation.
Browse all We Love the 70s T-shirts · Build your squad order
Ordering for a group? Save 5% on 4+ items, 10% on 10+ and 15% on 20+. The group discount applies across all products; check your basket for the saving.
Allow an estimated 2–3 working days for printing, then 3–4 working days for UK delivery. These are estimates, so leave extra time before your trip.
We Love the 70s — FAQs
Is this an adults-only event?
Yes. Butlin’s Big Weekenders are adults-only. Check the organiser’s current entry and ID requirements before travelling.
Where do I check dates and performers?
Use the official We Love the 70s page and select your exact resort and arrival date. A name advertised across the season does not mean the act appears at every break.
What should our group wear?
Use the outfit ideas above as a starting point, then choose a shared colour, decade or design. Prioritise comfortable footwear. Fancy dress is encouraged, but check the organiser’s current rules for costumes and accessories.
Can every T-shirt have a different name and size?
Yes. Personalise and save each person’s T-shirt, then use your squad list to check the group before checkout.
How far ahead should we order?
Allow an estimated 2–3 working days for printing, then 3–4 working days for UK delivery. These are estimates, so leave extra time before your trip.
